Experts Weigh Future of the Beauty Inudustry

Transparency is the key today-and supporting a brand is not blind. A 2022 survey revealed that only 25% of consumers believe that brands are transparent about the environmental and social impact of their products. But even when consumer confidence decreases, the real commitment to do better grows. So if a beauty brand like Garnier from Leaping Bunny is approved, it is certainly a victory for the future.

In order for Garnier to obtain the seal of approval from Cruelty Free International as part of the Leaping Bunny program, the main Organization committed to ending animal testing and the cruelty-free gold standard, the brand had to set up a continuous monitoring system to ensure that all suppliers and manufacturers met the Leaping Bunny criteria and that all products, raw materials and ingredients were checked for new animal tests at least every 12 months. Garnier’s sincere commitment to better, safer and more ethical solutions does not stop only with animal testing. Today, 99% of the ingredients in Garnier products are vegan and do not come from animals. The brand is also hoping for other positive changes, such as the goal of having 800 communities in the brand’s ingredient sourcing program, prioritizing less water use and making its factories and global distribution centers carbon neutral.

Michelle Thew, CEO of Cruelty Free International, has spent her entire career action for the abolition of animal testing, and although she agrees that there is still work to be done, changes are happening — this is what motivates her every day. “Since I started my journey, it has been so inspiring to see the growth of ethical consumption, the number of brands that are seeking Leaping Bunny status and the changes that Cruelty Free International is bringing about among regulators and governments around the world,” she says. “Everyone has the power to bring about the change they want to see — as a consumer and a citizen.”

So we know what the industry looked like before and what it looks like now, but what is our point of view for the future? Before that, we ask three women about their hopes for the future of the industry — and the difference they want to see.

Esther Olu

Olu is a cosmetic chemist and a licensed esthetician who dispels misinformation about products and ingredients as a scientific communicator on social networks.

About the evolution of product development:

“I hope that product development (PD) will continue to evolve throughout the life cycle of product development, taking into account animal experimentation. The international approval of Cruelty Free allows companies like Garnier to observe how each stage of PD can affect animals and how these processes can be improved.”

About the future of product testing:

“The future of product testing looks like Innovation. Essentially, they are scientists and researchers who find new ways to improve Tests or develop new methods that deviate from what we are traditionally used to. The possibilities for innovation in the fields of beauty and chemistry are endless, so I am always curious to see how processes can be created and improved.”

The promise of transparency:

“I hope that more brands and companies will clearly detail the processes they go through so that the consumer can understand them. Explaining why brands chose approvals, such as Cruelty Free International, and describing the processes they used (for example, testing, supply chain, etc.).) internally and why, this can be an important step towards improving transparency and building trust within the industry.”

Elira Rodriguez

Rodriguez is a model and a clean beauty, creator of full body wellness content who, in the midst of the recent times, has reorganized her lifestyle to optimize her health. This included the products that she consumed and used daily.

About product transparency and testing:

“The transparency of the products, as well as the Tests, are very important to me because we should have the agency that wisely chooses what we apply to our body and also be able to decide if a product complies with our general philosophy.”

On the effects of cruelty-free products:

“The products approved by Leaping Bunny are perfect if the consumer wants to avoid any tacit involvement in cruelty to animals. I hope that Garnier’s Commitment to cruelty-free products will inspire other companies to invest in our future.”

About standardized certifications:

“This allows consumers to make informed decisions. . . based on high standards. It is good to keep in mind the products approved by Leaping Bunny if the consumer wishes to avoid any tacit involvement in cruelty to animals.”

Wise Lenier

Leneir is a young climate activist who action for a solution-oriented and justice-oriented approach to climate change. She is the founder of Sustainable and Just Future (SJF), a Generation Z non-profit organization that works to make environmental education accessible.

About animal testing in the beauty industry:

“I datest that animal testing has been a normalized and even necessary part of the beauty industry for so long, and I am very relieved to see so many companies commit to banning it completely. It may not make much difference in a company’s impact on the environment, but I think we also need to put more emphasis on ethics.”

On the importance of certifications:

“We always have this conversation about individual actions in relation to system change; companies are a massive part of the world’s systems. Certifications can help improve companies’ sustainability practices even more — you should have your processes reviewed by an impartial third party and assess whether they are legitimate or not. This is what you often see when a company chooses to obtain a certification like Cruelty-free. . . they are ready to make additional improvements to meet the requirement.”

On the power of collective change:

“It is really difficult to see their impact as an individual when the problems seem so global. But when you get numbers indicating that millions of cruelty-free certified products have been sold this year, or that 16% of the American market is now made up of vegetable milk, you get the feeling that there is a movement in which you can participate.”


Become a cruelty-free lawyer at Garnier by visiting the link here. For every click, Garnier donates to Cruelty Free International to put an end to animal testing.*

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